Designing the event graphics for Hearst Television’s business manager conference, consisted of blending the themes of Hearst’s corporate business and the influence of the coinciding summer Olympics. Through the use of vibrant colors, iconography and typography, the event graphics were able to capture the spirit of the event. The graphic elements were designed to evoke the energy and ambition of Olympic champions, inspiring business managers to strive for greatness and lead transformative change within their organizations.