Hearst Television is a national multimedia company serving multiple U.S. markets, reaching one out of every five households; delivering content for national news, radio and entertainment. As a designer; I have lead in the creative development and design of original key art for several Hearst on-air initiatives and station programming. Each brand is unique; using colors, imagery and typography to resonate with local markets; while unifying under Hearst Television’s visual identity system. Working in collaboration with Creative Service Directors across the country, news and motion graphics teams, and Hearst Television Executives to conceptualize, design and deliver on-air brands.